Advertorial print ads are a way of connecting with an audience in an authentic environment. My responsibility was to ensure all supplied imagery and copy was aligned to editorial content and the voice of the brand, creating a genuine integration.

I worked across a diverse range of Are Media titles including Better Homes & Gardens, Country Style, Gourmet Traveller, Marie Claire and Woman’s Day. These projects involved managing assets, interpreting briefs, layout design, editing imagery, commissioning writers, handling client feedback, and producing print-ready artwork.