The objective of this campaign was to raise awareness of SkinCeuticals and their Hyaluronic Acid Intensifier Serum, as the winter hero for hydration and plumpness. Although the H.A. Intensifier had been in the market for several years, SkinCeuticals wanted to treat this as a ‘re-launch’ of the product as it was unknown to the ELLE audience. 

The execution was an animated digital ELLE cover, featuring SkinCeuticals ambassador Sara Crampton. We leveraged Sara’s minimalist ethos to show how simple swaps in winter can make a big difference to your skin and overall wellbeing. 

Photography and videography: 
Steven Chee